WatsUp TV partners with YFM to transform African entertainment

WatsUp TV, one of Africa's leading entertainment platforms, has officially announced a new collaborative partnership with YFM, Ghana's premier urban radio station.

The groundbreaking alliance is set to revolutionize the media and entertainment landscape, delivering more innovative content and unforgettable experiences to audiences across the continent.

Speaking at the official signing, the CEO of WatsUp TV Abdoulaye Traore A.K.A. ABD Traore expressed his excitement, calling YFM a "game changer" in the media industry. "I'm just happy to sign this partnership deal with YFM," he said.

"This is not just about media synergy — it's about building a platform that genuinely supports artistes and helps grow the industry, both here in Ghana and across Africa."

The partnership aims to blend the strengths of both brands - WatsUp TV's vibrant visual storytelling and YFM's powerful radio presence to create original, youth-driven programming, exclusive interviews, and pan-African entertainment coverage.

With a shared mission to support emerging talent and amplify African voices, both platforms are positioning themselves as leaders in shaping the future of entertainment on the continent.

Stay tuned — this is only the beginning.